The Approach is Cincinnati's newest mixed-use development. Immediately adjoining Summit Park in Blue Ash, the location offers a park-front lifestyle with access to shops, restaurants, employers, and luxury apartments.

I was responsible for the art direction and design of a new logo that would represent this development and compliment the identity of the park and surrounding neighborhoods.

A rendering of The Approach served as a resource for the identity design. Colors were inspired by architectural materials and the rich green tied into the nearby Summit Park.

The elegant typography compliments existing site elements, like the organic pattern used on the lighting structure shown in the rendered graphic.

Project for MKSK